About bb.

Most advice assumes that the individual is the basic unit of life.

Set a boundary. Detach. Choose yourself. Protect your peace.

Sometimes that is exactly what you need.

But families, relationships, culture, migration, obligation, love, religion, money, loyalty and belonging tend to make things messier than that.

bb. was built for the complicated version.

It helps you look at what happened from several angles before deciding what you think about it.

Created by Wided Khadraoui

Wided Khadraoui is an Algerian-American writer, cultural strategist and researcher whose work has long examined culture, identity and power. She is currently undertaking psychotherapist training. She created Well Adjusted, bb. after becoming increasingly frustrated with advice that treated complex relationships as if every problem could be solved through cleaner boundaries.

Used bb. a few times? Six quick questions.

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